The Urdu word ANA captures the true essence, prestige, and self-respect of a woman. Moreover, it bears a profound connection to the distinguished persona of the founder, Asma Nafis Ansari, the esteemed CEO of the company. She was awarded with the Best Graduation Award by NIFT Kolkata in 2017 and ultimately got placed in Nautinati, a renowned kids wear brand, as a designer. After dedicating a year of her professional life to the company, she eventually made the decision to return to her hometown. She started learning more about Islam, and one day while going through the Tafseer of Surah Noor, she discovered that Allah deeply appreciates women who choose to be modest by following the Sunnah by being in hijab or niqab, and it inspired a deep passion within her to create modest clothing.
This enlightenment gave birth to the indigenous brand ANA - Modest Language of Fashion and Comfort, in October 2020, which customises modestwear as per the customer's needs. Following her commitment, Zohra Nafis, her younger sister, joined the league. Harnessing the power of social media (primarily Instagram), they strategically utilised the vast opportunities of the digital platform and showcased ANA as the forefront of modest fashion, captivating a wide audience and making a significant impact in the world of modest wear. This duo-sister partnership flourished, not only as business partners but also as sisters who supported and uplifted each other throughout their entrepreneurial journey. Their love for fashion and dedication to their customers made ANA a symbol of sisterhood and women's empowerment. She was followed by her husband, Zeeshan Kareem, who became the pillar of the company and the backbone of the company's vision. Together, they proved that dreams can be transformed into reality with unwavering determination, passion, and the power of unity. Coming from a small city in Uttar Pradesh, the story became an inspiration for women entrepreneurs, reminding everyone that when sisters join forces, they can conquer the world and create something truly extraordinary. Asma has been awarded the Outstanding Woman in Textiles and Fashion at the FICCI FLO UP Women’s Award 2021–22 by ex-railway minister Suresh Prabhu, followed by the Woman Entrepreneur of the Year 2023 award at the Woman Leaders Forum.
This enlightenment gave birth to the indigenous brand ANA - Modest Language of Fashion and Comfort, in October 2020, which customises modestwear as per the customer's needs. Following her commitment, Zohra Nafis, her younger sister, joined the league. Harnessing the power of social media (primarily Instagram), they strategically utilised the vast opportunities of the digital platform and showcased ANA as the forefront of modest fashion, captivating a wide audience and making a significant impact in the world of modest wear. This duo-sister partnership flourished, not only as business partners but also as sisters who supported and uplifted each other throughout their entrepreneurial journey. Their love for fashion and dedication to their customers made ANA a symbol of sisterhood and women's empowerment. She was followed by her husband, Zeeshan Kareem, who became the pillar of the company and the backbone of the company's vision. Together, they proved that dreams can be transformed into reality with unwavering determination, passion, and the power of unity. Coming from a small city in Uttar Pradesh, the story became an inspiration for women entrepreneurs, reminding everyone that when sisters join forces, they can conquer the world and create something truly extraordinary. Asma has been awarded the Outstanding Woman in Textiles and Fashion at the FICCI FLO UP Women’s Award 2021–22 by ex-railway minister Suresh Prabhu, followed by the Woman Entrepreneur of the Year 2023 award at the Woman Leaders Forum.